The other day I was watching television, while ironing, as one does, and I was witness to a new advert by a large paint company. The advert consisted of a well known interior stylist personality, wearing a rather strange cocktail dress, telling everyone, unfortunate enough to be watching, to buy this particular paint brand.
It really made me think, is this the level society has dropped to ? Do we now believe so strongly in the cult of personality that just hearing the “right person” instruct us how to choose, will have us running lemming like to our nearest paint store? What I wondered, would happen if, said expert, was offered twice as much to do the same job for Brand Y instead of Brand X? Or would their views and choice change, if given the sack as Brand X’s ambassador ?
Past use of personality Brand promotion has not always gone so well. Remember the Malboro Man, sitting on his horse, smoking those must have cigarettes. Unfortunately for the brand, he died of lung cancer. Or British Paint having Rolf Harris telling you “sure can”, probably enough said!
At Colourfied we would rather be endorsed by real people who have actually used our products. Good reviews spread organically are not only great, but fill us with pride. Maybe it will take longer to get the message out there but at least it is honest.